About me
Hello! My name is Mari, and I am an art director originally from St. Petersburg, now working internationally.
For the past five years I have been shaping visual concepts for brands, creatives, and personal projects — focusing on narrative, mood, and emotional impact.
My work is built on the idea that visual language should evoke a sense of admiration — something that draws the eye, invites contemplation, and feels meaningful. I see each visual concept as a story, almost like a painting: atmospheric, intentional, and emotionally precise.
I draw inspiration from cinema, architecture, sculpture, literature, nature, and most importantly — from people and the worlds they carry within. For me, art direction is a way to show that the world is full of beauty, depth, and unique details that deserve to be seen. There is no “right” or “wrong” visual. True beauty is revealed through individuality, character, and nuance.
My role is to translate that individuality into a cohesive visual narrative — to build concepts, moods, palettes, and creative directions that feel alive, honest, and aligned with the project’s identity.
Komorebi (japanese 木 漏 れ 日) — this is the term from Japanese culture that refers to the phenomenon created by sunlight passing through the leaves of trees, resulting in intricate shadows and patterns formed by the interplay of light and nature. The Japanese see in this phenomenon the wisdom of nature which is why they never describe it as usual sunlight. I love noticing these subtle phenomena in ordinary things, capturing them, and finding inspiration in them.